Investors are attracted to industry and market knowledge, and this is the section to prove you have it. Your objectives and goals, including any plans to expand into other business areas or markets – such as creating your own microbrewery. Your bar’s location, including information on the relevance, opportunities and challenges of the surrounding area.Ī description of your pub’s offering, from food and drink to entertainment and venue hire.Īn explanation of how your products or services fulfil the market’s needs.Ī deeper exploration of your target market - who they are, what their habits are, their favourite beverages, how much they spend and so on.Īn explanation of your competitive advantage. After reading, there should be no questions left as to who, what and where you are, and why you’re doing what you’re doing.Ī deeper introduction the management team.
It details the things your reader really needs to know in a 360-degree view, including your concept, location and target market. The company description is a fuller overview of your bar business. Your vision - are you opening an easy-going sports bar to cater to the local football crowd, an independent pub that showcases local craft beers or a glitzy cocktail lounge to draw people across town?Ī description of how your bar will serve its market.Ī description of your target audience and how your bar will appeal to those individuals.Īn assessment of your competition and how you’ll compete for market share.Ī financial analysis, including projections for the first few years.Ī guide to the owners and key staff, focusing on their skills and expertise.Īn implementation plan, outlining how you’ll take your bar or pub from an initial idea to a living, breathing business. This is exactly how it should be, but you can avoid absolute repetition by building out your points and highlighting their relevance. Most of what you cover in the executive summary will be touched on again in the business plan. It can also help you identify what you need to focus on to draw in customers, beat out the competition and stay true to your bar or pub brand.
It will trickle through every aspect of your business and influence who decides to do business with you. This section should also feature your mission statement to highlight your company’s values, intentions and USPs. It’s succinct and highlights the key points. It gives people an overview of the deeper content, whilst preparing and inviting them to read on. The executive summary outlines the key points of your bar or pub business plan. With the interests of all these people in mind, you’re ready to start writing.
In the future, it will also be read by you, as you gauge your bar’s success to date and plan your next steps. These parties want proof that a company is worth their time and money, and it’s the job of your business plan to do that. Most likely it will be prospective business partners, investors and lenders. To kick things off, picture the people who will be reading your bar business plan.
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